Story 

Grim Luck, the brand built by a broken man. Throughout my middle to late teens I was in a very bad state of mind. I was depressed, anxious, unmotivated, and very quiet. Over time I learned my emotions, learned to sit with them, absorb them, and observe them. Over time I learned how to gain full control over my mind and my emotions. It took a long time to develop this skill, but it is possible for anyone and everyone. As a teen I could never find clothing that I really liked. Everything was covered in tons of colors and phrases that didn't suit me or what I stood for. Then came the birth of Grim Luck. Majority of designs are simply black and white with abundant amounts of detail. Simple yet powerful and unique. Most designs are influenced by my previous emotions, past lessons, or my current mindset. Most designs also have intricate details or hidden layers to them. Remain observant. 

Mission 

My mission is to become a beacon of hope and a place of community for those who struggle emotionally. I want people to understand that they're not alone in what they go through and there is a way to become comfortable with and or escape their situation. I want people who become a part of Grim Luck to wear my clothing knowing they're strong and capable. 

Purpose

Grim Luck is a symbol of strength, I want those who wear it to feel empowered and strong. A Grim Luck article is a sign of confidence, I want those who join this empire to know that they can do anything they put their mind to. 

Values

At Grim Luck my core values are Resilience, Patience, Discipline, Self Respect, and Control over ones self. I want anyone who wears Grim Luck to feel empowered. 

Vision 

My goal is to strengthen people through the message and designs of my clothing. I want to help and empower as many people as possible. I want everyone who comes across my realm to grow in strength physically and emotionally. I want everyone to truly believe that they can do anything they put their mind to.